OFWAT • NESTA • AFFINITY WATER
(2021-2024)
Bidwell Water Savers
Developing a national blueprint for water-neutral housing developments via community-based behaviour change campaigning.
Strategy
After helping to win a Water Breakthrough Challenge, our brief was to run a water-saving campaign on a 1,000-home site to see how much water could be saved through behaviour change alone.
We developed a highly localized, ‘boots-on-the-ground’ approach to inspire the residents of Bidwell West to take one water-saving pledge each.
This will be tested against two other sites, and the results used to create a UK blueprint for water neutrality on new-build housing developments.
Results
96%
of residents were aware
of the campaign
3/4
changed their behaviour as a result of the campaign
24.9
litres a day saved per household
32.9
litres a day saved by pledge-taking households
