Cambridge Water • Cambridge Central Mosque
(2024)
Reviving The Sunnah
Supporting the Muslim community to reduce their water use using insight rooted in Islamic beliefs.
Strategy
To test how much water can be saved by the community of the Cambridge Central Mosque during the holy month of Ramadan by educating them on the correct wudu practice. Wudu is the purification ritual performed before salah (prayers) five times a day.
Instead of using a running tap to perform wudu which uses 6 litres of water every minute, scripture states that only used 1 maad of water should be used, which equates to roughly 1 litre.
We communicated the opportunity to save water through community voices, events and social media.
Results
1.8k visits
Visits to the campaign microsite spending an average of over 3 mins on the site.
170 sign ups
People reached through in-person events at the Cambridge Central Mosque
14k - 58k
maximum potential of litres saved per day (Artesia Consulting)
~2,000 people
Sign ups to the form on the microsite to help us monitor water usage of metered customers.
