MOSL & MHCLG
(JUNE 2024 - PRESENT)
weCB Fund
Creating the strategy, messaging and launch communications for a £1.6m fund designed to accelerate non-household water saving in Cambridgeshire.
Strategy
The Water Efficiency Cambridgeshire Fund - weCB Fund - was created to help organisations save water in the Cambridge Water Resource Zone, where water scarcity is already a live issue rather than a future risk.
Our role was to help MOSL & the Ministry of Housing, Communities & Local Government (MHCLG) position the fund clearly and make the opportunity easy to understand for a wide range of non-household audiences, from local authorities, charities and education to finance, retail and hospitality.
The messaging needed to communicate a practical opportunity: £1.6m available, 100% UK Government funded, with grants from £500 to £100,000 for eligible water-efficiency projects.
We developed clear launch messaging, website & application platform, launch event and stakeholder materials to make the fund feel accessible, credible and action-focused.
Results
65 applicants
From round 1 against a target of 20
103k impressions
of weCB LinkedIn content
