ANGLIAN WATER
(DEC 2024- JUN 2025)
‘Find & Fix’ film suite
Design and produce a suite of films to motivate customers with a continuous leak to find and fix their leaks quickly.
Strategy
Create films for customers with continuous leaks (>7.5lph), motivating quick detection and repair.
We developed 11 films showing common home leak scenarios, scripted with behavioural cues to overcome barriers to action. James, a plumber and YouTuber (PlumberParts) with 380k followers from the Anglian Water region, fronted the content.
Results
The films have become the call to action across all leak communications.
7,925 people
opened the emails and took action
~ 25 days
average fix time
106l pHH/pd
average saving
63.9 million
litres saved per year
