CAMBRIDGE WATER
(2024-2025)
Yes We Cam
Using positive collective community action to encourage water saving behaviour change.
Strategy
After the success of Can for the Cam, this campaign continued to build on local environment motivation and used a positive community collective action message.
We introduced a pledge model to encourage collective action, clear communication of Cambridge Water playing their part, tackling leaks & offering FREE leaky loo plumber fixes.
Data collection, nudge emails, social media, radio advertising, direct emails and face to face door knocking tried to reach as many of the 350k people in the area as possible.
Unique visitors to the Yes We Cam campaign website. 11.5% of households.
16k visits
Results
1,570 people
Individuals signed up to the campaign, pledging to make one simple water-saving change.
32%
Litres of water saved every day between July - December 2024.
1.36 million
Unpromoted awareness of Yes We Cam initiative.
