ANGLIAN WATER
(JAN 2026)

‘Flush & Fix’ content

Creative content development supporting the ‘Fix & Flush’ leaky loo narrative.

Strategy

We worked with Anglian Water to produce a PR style campaign with creative content to raise awareness with the broader population on leaky loos.

We worked with professional Plumber and YouTuber ‘James the Plumber’ (PlumberParts) who has over 380k followers to pose the question to the general public ‘Would you Flush, or Fix?’. We highlighted the cost of having a leaky loo and positioned James in high footfall public areas.

Our work involved producing, scripting, editing and delivering a 40’’ piece and the content has been used across various platforms.

Results

45 million

views on social media

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